To celebrate our new collection Wild Beauty launch, we sit down with Tash to talk about her design process, her favourites and a closer look at her pieces.
What is the inspiration behind the collection?
Our enchanting new collection Wild Beauty is for the free-spirited, bohemian gypsy queen. Inspired by our amazing West Australian landscapes and my love of nature, our new Wild Beauty print comes in Cornflower Blue and Indigo Violet in 6 new Bohemian styles bringing it to life. Wild Beauty sees us reminiscing of the 60’s and 70’s; the gypsy muse, wild and free - dancing in the fields without a care in the world. This delightful collection is perfect for the cooler months and layering with your favourite vintage jacket and cowboy boots.
How did the design process lead to what we see now?
The design process for the collection was quite easy as I wanted the stock to be a simple yet still a super pretty bohemian style for this collection. Our new print is quite a traditional inspired Indian Bohemian print and the colour ways that we chose to keep with the variation of colours very similar to each other in the Cornflower Blue and Indigo Violet. This collection is one of my very favourite to date from the LMG collections we have done since starting the label.
How did the shoot go?
The photo shoot was amazing as we were so lucky to shoot this in February and we shot locally at the Yanchep Lavender Farm. The lavender fields were in full bloom as well, it was so amazing and fun to shoot with our amazing A-team and it was one of my favourite shoots as I believed that the blossom fields mixed with these amazing colour palates mad the styles pop and came across as the Wild Beauty that our model was.
Which piece are you most excited about?
My favourite piece out of the collection is the Wild Beauty Maxi Dress Duster as this can be worn as a beautiful maxi dress or wear open as a Duster over your favourite plain white gypsy dress. I designed with this full button detail down the dress and a drawstring waist so you can tapper in and give shape as well as a stunning full skirt which has a great swoosh factor and the stunning boarder feature as well, this is an amazing style on all body shapes and I love when you can wear a style in different ways.
What is the best feature of the collection?
The best feature of the collection is the Wild Beauty print which has been designed in a stunning crinkle rayon as I love the way that this fabric falls on the body while wearing these styles. In these two amazing colour ways of Cornflower Blue and Indigo Violet which are such popular bohemian colours that customers love to add to their wardrobes. This traditional Indian inspired print is simple yet so elegant on and must have to add to your bohemian wardrobe.