One of our favourite parts of the shoot process and probably the most important - visualisation! We sift through a tonne of magazines, books and Pinterest boards looking for perfect imagery that feels in sync with the collection - this part helps inspire and really set the tone of the photoshoot.
Once we have the mood board ready, we seek out the perfect location to help bring our vision to life. For this particular shoot we visited the Gwelup Secret Garden in Perth. This perfect little place had all the beauty and magic we needed.
Natasha has sourced and collected so many props over the years. From vintage rugs to Indian fabrics, each piece has been kept and stored carefully for occasions like these! Every prop helps keep each and every shoot unique.
Once we're packed and prepared, mood board and props in tow - we head to the location with our creative team and set up ready to shoot! You really have to be able to wear so many different hats. Running a label means you have to take on the roles of art director, stylist, videographer and sometimes photographer. It's a challenging, lengthy process but we honestly wouldn't change to for the world.
This is the part where our photographers and models create magic with Tash directing and styling. This is the stage where we need the energy of the whole team. We put on some music - usually anything by Fleetwood Mac, get into the mood and everything else flows.