With the launch of our newest collection Garden Party, we sat down with Tash for an all-exclusive behind the scenes interview about this gorgeous collection and how it has evolved from a nostalgic memory of having tea parties as a child to a collection that leaves you feeling magical for all the years to come.
What was your inspiration behind this collection?
Our newest collection Garden Party is a Collection inspired by the love of Bohemian Tea Parties which we dreamed of growing up and memories of dress ups in our mums favourite wardrobe with our girlfriends. This delicious new floral print Autumns Bouquet has us capturing the bold with the beautiful in two delightful colour ways of Earthy Delights and Autumn Glory. In 5 new delicious and sophisticated bohemian styles, Garden Party will see you mesmerised and nostalgic for your childhood and dressed in fashion that’s anything but the glamorous garden variety.
What process does it take to create collections?
This collection took the longest, due to COVID-19 and with our manufacturers being in lock down for two months. Our only priority was everyone’s health and wellbeing so it was delayed a few months for launching. We started this collection late last year when we came together and started the design process after I had sat down and done two mood boards and collages to start the inspiration. The print was inspired by traditional India Bohemian Prints and we chose these two earthy colour ways to highlight our collection.
Our samples were then created and made which I then put together and styled before the photoshoot to ensure a smooth run in 3 hours and made sure that everything looks and feels amazing for the final shoot and day. From there, it takes another month to receive images, choose the final cut and for editing. We then put together the look book to start selling, production and then delivery. Garden Party was just over 6 months long process with the small delays of COVID-19.
How did the photoshoot go for Garden Party?
The shoot for this collection ran so smoothly as we always do. We always come prepared with locations that we have made sure will work with the feel and the look of the collection. Once again I regularly use a small team that we all know and love each other’s work and that we are all working on the same page and want the same magical outcome. I had so much fun shooting this as we shot at the Secret Gardens here in Perth and we always end up with one of a kind images and with the help of some fab props.
Where have you collected all these wonderful props from?
All our props you see are my own which I collected over time and the years as we do so many shoots and I keep them so I can create magical spaces. You should see my shed as it has so many back drops, bohemian props and lace to make boho tents. It’s one of the things I love doing and going to op shops and finding little pieces to add to each collection and ideas.
What do you want women to feel when they wear Garden Party?
I want women to feel beautiful, free and wild, as our clothing is about making you feel magical at all times without spending a fortune and for you to treasure for many years to come. Each collection we always do what I Call our One of a Kind pieces and this collection we have our Festival Fringe Jacket and our Garden Party Blouse and Gypsy Dress that will make you feel like the true bohemian goddess that you are and to step back in time to the 70’s.